NFL Hall of Famer Terrell Owens has partnered with footwear startup Syntilay to introduce the TO Reset recovery shoe, designed specifically for pickleball athletes. The collaboration was announced on Bloomberg's "The Close" with Romaine Bostick on June 22, 2026, where Owens and CEO Ben Weiss detailed the product's focus on foot support.
The TO Reset shoe leverages 3D-printing technology to create personalized footwear tailored to individual foot shapes. This approach aims to address recovery needs for pickleball players, a sport that has seen surging popularity among both recreational and competitive athletes.
Weiss emphasized the importance of customized support during the interview, though specific pricing, availability dates, or sales projections were not disclosed. The shoe represents Syntilay's entry into the rapidly growing pickleball market, which has attracted attention from major sportswear brands.
For Owens, the venture extends his entrepreneurial portfolio beyond football, tapping into the booming pickleball trend. The collaboration may help Syntilay differentiate itself in a crowded recovery shoe space, but the long-term impact depends on consumer adoption and performance validation.
While the partnership generates buzz, the pickleball footwear niche remains niche compared to core athletic segments. Competitors from established brands could pose challenges if the TO Reset fails to demonstrate clear performance benefits over existing options.