Google is hosting its next Made by Google hardware event on August 12, 2026, in New York City, with leaks suggesting the Pixel 11 family and Pixel Watch 5 will debut. The invitation, sent to The Verge, indicates an unusual evening start time of 6 PM ET. A brief animation in the email teases what appears to be a gold-colored phone from the Pixel 11 lineup.
The August event arrives a week earlier than last year's Pixel 10 launch, continuing Google's pattern of moving up its annual unveiling. Leaks from multiple outlets indicate the Pixel 11 base model could feature slimmer bezels and a solid black camera bar, while the Pro variant may be slightly thinner than its predecessor. The Pixel 11 Pro Fold is also rumored to be thinner than the Pixel 10 Pro Fold.
According to leaks reported by 9to5Google and Android Authority, Google is expected to discontinue the 128GB storage option, with the base model starting at 256GB. The same leaks claim price hikes across the Pixel 11 lineup, though specific figures have not been confirmed by Google. The Pixel Watch 5 is also anticipated to launch alongside the phones.
The event's earlier timing and reported pricing changes signal a strategic shift for Google's hardware division as it seeks to compete more aggressively in the premium smartphone market. Consumers considering the current Pixel 10 lineup may weigh whether the rumored upgrades justify the anticipated higher costs. Analysts will be watching for details on camera improvements and AI features that could differentiate the new devices.
Tech commentators note that the evening event time is unusual for Google, potentially aimed at generating greater media and consumer buzz through a more theatrical presentation format.