Several well-known brands took to social media to collectively mock Sony's decision to phase out physical game discs for PlayStation. Domino's Pizza, KFC, and GameSir joined the chorus by announcing their own exaggerated shifts to all-digital models.
The mockery highlights growing consumer anxiety over Sony's push toward a disc-free future for its gaming consoles. The move has sparked concern about digital ownership, pricing control, and the erosion of physical media collections.
Tom's Hardware reports that Domino's jokingly said it would stop making physical pizzas, while KFC threatened to end fried chicken production in favor of digital-only poultry. GameSir, a peripherals maker, similarly vowed to stop manufacturing physical controllers.
These stunts underscore a broader industry tension as physical media declines. While digital distribution offers convenience and cost savings for publishers, it raises questions about long-term access, resale markets, and consumer choice.
Critics argue that Sony's digital-only strategy may alienate a portion of its fanbase, especially in regions with poor internet infrastructure or those who prefer owning tangible copies.