Majorities of Americans say they are more likely to vote for candidates in November who support ideas to lower their health costs, according to the latest Axios-Ipsos American Health Index. About half of respondents indicated that measures aimed at drug and insurance affordability will probably influence their vote. The findings underscore how health care affordability is converging with broader economic pressures.

Health care policy was pivotal in the 2018 and 2022 midterms, and this year it is colliding with voter frustration over high prices for gas, groceries, and other basics. The poll shows broad support for ideas spanning the political spectrum, reflecting a strong demand for relief.

More than 6 in 10 respondents support direct-to-consumer drug sales that could reduce some out-of-pocket costs. Roughly the same proportion back reinstating enhanced Affordable Care Act subsidies that Congress allowed to expire at the end of last year. The margin of error is plus or minus 2.9 percentage points.

The findings suggest that health care affordability could be a decisive factor in competitive races. Candidates who ignore this issue may struggle to connect with voters seeking tangible economic relief beyond traditional ideological divides.

The poll does not specify which specific proposals voters prioritize, leaving room for interpretation. Economic conditions between now and November could shift attention away from health costs.