Novak Djokovic, one of tennis's greatest champions, is stepping off the court and onto Wall Street. The 24-time Grand Slam winner is entering the private equity space for the first time, according to a report from Inc.
Details of the initiative remain sparse. The report does not specify the size of Djokovic's investment, the name of any fund, or which sectors he plans to target. Inc noted that this marks his initial foray into private equity, but concrete financial terms were not disclosed.
This move places Djokovic among a growing list of elite athletes diversifying their wealth into alternative assets. Stars like LeBron James and Stephen Curry have built venture portfolios, while Serena Williams launched a dedicated firm. Djokovic's entry signals that top-tier sports figures increasingly view private equity as a natural extension of their brand and financial strategy.
The broader trend of athlete-led investing has gained momentum as players seek control beyond endorsement deals. For Djokovic, whose business interests have included a plant-based protein brand and a tennis-themed documentary, this step could expand his influence far beyond the baseline. However, without a disclosed fund thesis or anchor investment, the scale of his commitment remains unclear.
Inc did not provide comment from Djokovic or his representatives regarding the timeline or structure of the private equity push. The lack of detail suggests the effort may be in early stages.