Lynk & Co has appointed Mo Wang as the new CEO of Lynk & Co International, the entity that oversees the brand's European business. He replaces Nicolas López Appelgren, who is stepping down from the role as the company positions itself for what it calls the next phase of its European expansion.

The leadership reshuffle also includes Martin Persson, who will take on a new leadership role for Lynk & Co’s European operations within the planned commercial structure of Volvo Cars. The moves signal a deeper integration between Lynk & Co and its parent company, Geely-owned Volvo.

No specific production, sales, or financial figures were disclosed in the announcement. The company did not provide further details on timeline or targets for the European growth plan.

The changes come as Lynk & Co seeks to strengthen its presence in a competitive European auto market, where it offers a subscription-based model alongside traditional sales. The brand has focused on urban mobility and electrification as differentiators.

Some analysts may question whether leadership changes alone can accelerate growth without additional investment in charging infrastructure or local manufacturing. The company has not yet outlined specific strategic shifts under the new CEO.