Bizay, a Lisbon-based marketplace for customized products aimed at small and medium businesses, has raised a $55 million Series D round led by Indico. The company plans to use the fresh capital to accelerate its expansion into the United States. It also intends to pursue acquisitions within the customized products market.
The funding underscores growing investor interest in platforms that streamline procurement for SMBs. Bizay's model allows businesses to order bespoke items like packaging, labels, and promotional merchandise through a single interface. The Series D comes as the company looks to scale beyond its European stronghold.
The round was led by Indico, though other participants were not disclosed. Bizay did not reveal its post-money valuation or revenue figures. The company previously raised a Series C in 2021, according to Tech.eu.
With the new capital, Bizay aims to double down on the fragmented US market, where it already has some presence. Success will depend on its ability to compete with larger rivals and local distributors. The company also plans to develop AI infrastructure across its platform to improve personalization and operational efficiency.
No additional details were provided regarding the company's current user base or profitability. The fundraising signals continued momentum in European B2B marketplaces seeking global reach.