Billionaires and tech CEOs are descending on Sun Valley, Idaho, as the annual Allen & Co. conference kicks off Tuesday. The invite-only gathering, dubbed "summer camp for billionaires," is drawing executives from Amazon, Apple, Meta, OpenAI, Warner Bros., and GM.

Hundreds of private jets have been flocking to the mountain resort since Monday. Tim Burke, director of the Sun Valley Friedman Memorial Airport, expects between 300 and 350 aircraft each day—more than four times the usual traffic.

AI and media consolidation are expected to dominate conversations at the off-the-record event. Tim Armstrong, CEO of Flowcode, previously told Business Insider that AI was the "1,000-pound gorilla" in "every conversation, every meeting" at last year's conference.

The closed-door nature of the conference limits public insight into specific deals or policy discussions. This opacity raises questions about how such gatherings influence markets and regulation without transparency.

The conference highlights the growing intersection of AI, media, and big tech. However, its confidentiality means outcomes remain speculative, and critics argue such elite gatherings concentrate power without public accountability.