OpenAI is broadening access to its personal finance tools within ChatGPT, now available to Plus subscribers in the U.S. for $20 per month. The feature was previously restricted to the company's $100 monthly plan.
The expansion marks a strategic move to compete with rival AI assistants that already offer similar capabilities. By lowering the price barrier, OpenAI aims to attract a wider user base seeking budgeting and financial planning assistance.
ChatGPT Plus members in the U.S. can now utilize the personal finance experience. The feature had been in testing since a rollout announced last month, according to the company.
This development could intensify competition in the AI-assisted personal finance space, potentially benefiting consumers through more accessible tools. However, it also raises questions about data privacy and the accuracy of AI-generated financial advice.
Some analysts caution that AI financial tools may not yet match the nuance of human advisors. Users are advised to verify critical information independently.