Dina Kawar, Jordan's ambassador to the United States, is leveraging the nation's debut in the World Cup to reshape American perceptions. She aims to highlight Jordanian culture and hospitality rather than its well-known security concerns.
Kawar, a veteran diplomat, sees the global sports event as a unique platform to tell a different story. Her comments come as Jordan prepares for its first-ever appearance in the tournament, which is co-hosted by the U.S., Canada, and Mexico in 2026.
The ambassador's strategy focuses on cultural diplomacy, using football's universal appeal to foster deeper understanding. She hopes that beyond the headlines about regional instability, Americans will recognize Jordan's rich heritage and modern aspirations.
Critics may argue that security challenges remain a central issue for Jordan, given its volatile neighborhood. The country borders Syria, Iraq, Saudi Arabia, and Israel, and faces economic pressures from hosting millions of refugees.
Kawar's initiative underscores a broader push by Middle Eastern nations to use mega-events for soft power. Whether this campaign can meaningfully alter public opinion in the long term remains uncertain.