Fleek, a London-based startup building AI infrastructure for the secondhand clothing industry, has raised $25 million in Series B funding. The company uses artificial intelligence to help retailers and resellers manage inventory, pricing, and logistics across the resale market.
The round was led by Burda Principal Investments, with participation from eBay, FJ Labs, and H14. According to EU Startups, the €21.9 million ($25 million) injection brings Fleek's total funding to €39.4 million ($45 million). The startup is also a Y Combinator alum.
Global secondhand fashion is projected to reach $350 billion by 2028, according to industry estimates, yet most of the market remains fragmented and manual. Fleek's AI layer aims to standardize operations for large-scale resellers, competing with incumbents like thredUP and startups such as Recurate.
This investment signals growing conviction that AI can unlock efficiency in circular economy verticals. eBay's participation is notable, as it suggests increasing interest from major marketplaces in integrating secondhand infrastructure rather than building it internally.
Fleek's founders previously built logistics and marketplace technology at previous ventures, though specific biographical details beyond the Y Combinator association were not disclosed in the provided sources.