SEC Chair Atkins announced a new initiative Tuesday titled “Make IPOs Great Again,” unveiling two new rules designed to revitalize the struggling initial public offering market. The move comes amid a prolonged drought in new listings, with many companies opting to stay private longer.

The regulatory shakeup targets the core friction points that have made going public less attractive, particularly for growth-stage firms. Atkins’s proposal seeks to reduce compliance burdens and shorten the timeline from filing to listing, according to multiple reports.

Under the new framework, companies would face fewer disclosure requirements in early IPO stages, allowing them to test investor appetite before committing to full regulatory filings. The second rule reportedly streamlines the process for smaller offerings, though specific dollar thresholds have not been disclosed.

Market participants expect the rules to face pushback from investor advocacy groups concerned about reduced transparency. The SEC is now accepting public comment before finalizing the changes, a process that could take several months.

Critics argue the initiative prioritizes corporate convenience over investor protection, potentially exposing retail investors to higher risk.