The Australian Competition and Consumer Commission (ACCC) has filed a federal court lawsuit against burger chain Grill'd. The regulator alleges the company misrepresented the environmental impact of its Tree Day Tuesday campaign for more than three years.
The ACCC's action centers on claims that Grill'd dramatically overstated how much money it donated through the campaign. This case highlights the growing scrutiny of corporate environmental claims by regulators globally.
Specific figures or donation amounts were not detailed in the initial announcements. The watchdog alleges the chain's representations were misleading to consumers who participated in the initiative.
If proven, the case could set a precedent for how Australian companies market environmental campaigns. The ACCC is seeking penalties and corrective measures from the court.
A spokesperson for Grill'd has not yet responded to requests for comment. The legal proceedings are likely to unfold over the coming months.