Meta Platforms has opened reservations for WhatsApp usernames, marking the biggest shift in how the messaging app connects users since its debut 17 years ago. The feature, rolling out later this year, will allow people to message others without exchanging phone numbers.
Phone numbers have long been required for WhatsApp communication, despite serving as sensitive identifiers linked to two-factor authentication and location data. The new username system aims to address privacy concerns by decoupling messaging from personal phone numbers.
Meta, which also owns Facebook and Instagram, is now accepting username reservations ahead of the public release. The company has not disclosed how the reservation queue works or whether usernames will be unique across all users.
This update comes as competitors like Telegram and Signal already offer username-based messaging. WhatsApp's move could help it retain users seeking more privacy controls, though the timing of the full rollout remains unclear.
Founder and CEO Mark Zuckerberg's company has faced scrutiny over data privacy practices in the past. The username feature may help rebuild trust, but its success will depend on smooth execution and clear communication about how user data is handled.