Amazon has launched its early Prime Day sale, featuring steep discounts on Apple products. The AirPods Pro 3 are leading the deals at $169, marking their lowest recorded price, according to multiple reports.
The sale includes significant markdowns on MacBooks, iPads, and other AirPods models. These early promotions signal Amazon's strategy to capture consumer spending ahead of the official Prime Day event, which historically drives major retail activity.
Specifically, the AirPods Pro 3 dropped from its $249 retail price to $169, a $80 reduction. The AirPods 4 have also reached a record low on Amazon, although Apple's official site maintains full pricing on the same model.
For consumers, these deals offer a window to purchase premium Apple accessories at substantial savings. The early sale suggests that inventory clearing and competitive pricing are key priorities for Amazon this season, potentially impacting other retailers' promotional plans.
Some analysts caution that early deals may not reflect the best overall discounts, as Prime Day itself could bring additional price cuts or limited-time offers that surpass current promotions.