The European Central Bank has ordered Revolut, Europe’s most valuable fintech, to address what regulators described as deficiencies in its oversight of new product launches. Staff have been encouraged to rapidly roll out financial products, a practice the ECB likened to “self-guided missiles.” The directive signals growing unease about the pace of innovation outpacing internal controls at the digital banking giant.

Revolut has built its reputation on speed-to-market, offering everything from trading to travel insurance. But regulators now argue that this agility comes with risks, particularly when consumer protections and compliance checks are bypassed. The ECB’s intervention is a rare public rebuke of a fintech that has long enjoyed favorable attention from investors.

The central bank’s order focuses on governance failures, not specific financial losses or customer harm. Revolut has been told to strengthen internal review processes and ensure that new products meet regulatory standards before launch. The details of the deficiencies were not disclosed in the public filing, which cited ongoing supervisory confidentiality.

For Revolut, the directive could slow its expansion in the European Union and complicate its pursuit of a UK banking license. The fintech must now invest more in compliance infrastructure or risk further regulatory action. Rivals will watch closely: the ECB’s move may presage tougher oversight of the entire fast-growing digital banking sector.

“Revolut is committed to working constructively with regulators,” the company said in a statement, without addressing the specific criticisms. Some analysts argue the ECB’s action reflects broader concerns over fintech risk management rather than systemic problems at Revolut alone.