Australia is escalating its crackdown on social media platforms, announcing a plan to double the maximum penalty for companies that violate its new minimum age law. The fine can now potentially hit 99 million AUD, or roughly $68 million. Regulators will also receive expanded enforcement powers under the proposed changes.

The move builds on Australia's status as the first nation to enact such legislation, targeting platforms that fail to prevent underage users from accessing their services. The government argues stronger deterrents are necessary to protect children from online harm. Critics, however, warn that harsh penalties could lead to over-censorship.

Under the updated framework, the maximum fine rises from an undisclosed previous figure to 99 million AUD. This represents a significant financial risk for major tech companies operating in the country. The specific timeline for implementation remains unclear.

Social media firms now face a stark choice between investing heavily in age-verification technology or risking substantial fines. The measure could also influence regulatory debates in other nations considering similar laws. Industry groups have pushed back, citing technical challenges with verification systems.

Some legal experts argue the law may conflict with international digital trade agreements. They suggest Australia could face challenges on jurisdictional grounds.