Art curator Jessica Morgan has designed her Soho loft around a philosophy of intentional minimalism, avoiding the accumulation of decorative objects. According to Morgan, "Frankly, I don't like having things," explaining that she and her household "are not really tchotchkes people."
The approach reflects a growing trend in urban real estate markets where buyers increasingly value clean, uncluttered spaces that maximize the impact of architectural features. Soho lofts, with their high ceilings and open floor plans, particularly lend themselves to this aesthetic approach.