Keller Williams Head of Industry and Learning Jason Abrams has publicly defended the brokerage's partnership with Zillow Preview, stating that "nobody should get upset by having more choices" in response to ongoing industry debate over private listing platforms.
The comments come as the real estate industry grapples with the emergence of off-market listing services that allow properties to be marketed to select audiences before appearing on the Multiple Listing Service (MLS). Zillow Preview represents one such platform that has generated discussion among agents and brokerages.