Sprite, the world's number one lemon-lime soft drink according to VP Oana Vlad, has launched a comprehensive brand refresh called "It's That Fresh." The update includes the return of a beloved brand symbol, an updated logo, new visuals, and the brand's first-ever signature sound, designed to capture the sensory experience of drinking an ice-cold Sprite.
The campaign represents a major marketing investment aimed at strengthening Sprite's presence in music, food, and sports. As part of the initiative, Sprite will return as the NBA's official beverage partner after a multi-year absence. Updated packaging will roll out globally across Sprite and Sprite Zero lines later this year.