Zillow has launched AI mode, a new search assistant designed to help home buyers and renters navigate listings and market questions. The artificial intelligence tool represents the company's latest effort to enhance user experience on its platform through automated assistance.
The AI mode rollout coincides with Zillow's expansion of its Preview program, which added 24 new brokerage firms including Engel & Völkers, Berkshire Hathaway HomeServices, SERHANT., and Samson Properties. The Preview program gives Zillow exclusive display rights to coming soon listings from participating brokerages.
The AI assistant aims to streamline the home search process by providing instant responses to property and market-related inquiries. This could potentially reduce the time buyers spend filtering through listings and researching market conditions, though the tool's accuracy and comprehensiveness compared to human agents remains to be tested.
The Preview program expansion, expected to roll out next month, strengthens Zillow's inventory of pre-market listings. This exclusive access to coming soon properties could give Zillow users an advantage in competitive markets where desirable homes sell quickly after listing.
The dual announcement reflects Zillow's strategy to differentiate itself in the crowded real estate technology space through both exclusive content partnerships and AI-powered tools, as the company continues to rebuild its platform following its exit from the home flipping business.