Borussia Dortmund launched @ElDortmund, a dedicated Spanish-language Instagram channel, on December 19, coinciding with the club's 116th birthday. The initiative represents a strategic pivot for the German Bundesliga team to expand its digital presence in Spanish-speaking markets.
The launch follows what club leadership described as an eye-opening experience at the Club World Cup, where executives recognized the need to improve their global engagement strategies. A BVB boss admitted "we weren't doing a good enough job" in reaching international audiences, prompting this digital expansion.