Bad Bunny's Super Bowl halftime show, which featured the artist climbing onto broken power lines, has drawn attention from climate communicators as an example of effective environmental messaging. The performance, watched by more than 100 million U.S. viewers, highlighted Puerto Rico's fragile electricity system.
The visual metaphor connected directly to climate impacts, as Puerto Rico's power grid has been repeatedly damaged by hurricanes that scientists say are intensifying due to climate change. The imagery communicated the vulnerability of energy infrastructure to extreme weather without explicit climate messaging.