Zillow has expanded its pre-market listings partnership by adding 24 new brokerages, bringing the total number of participating brokerages and franchisors to 29. The expansion represents a significant growth in the platform's efforts to provide early access to property listings before they hit the broader market.
The pre-market listings feature allows participating brokerages to showcase properties to potential buyers before the homes are widely marketed, potentially giving sellers access to qualified buyers and reducing time on market. This private marketplace approach has become increasingly popular as inventory remains constrained in many markets.