The World Gold Council has unveiled a framework for tokenized gold products, positioning itself as a competitor to existing players like Tether Gold and Paxos's PAXG token. The move signals institutional entry into the growing market for blockchain-based precious metal assets.

The World Gold Council, established in 1987, represents 29 members across the gold mining industry and brings significant institutional credibility to the tokenized gold space. The organization's framework could potentially offer enhanced transparency and regulatory compliance compared to existing tokenized gold offerings.