OpenAI is abandoning several consumer-focused features to concentrate on revenue-generating business tools. The company recently killed its AI video app Sora, scaled back its shopping feature Instant Checkout, and scrapped plans for AI-generated adult content after technical difficulties during testing.
The shift reflects OpenAI's evolution from a research lab to a commercial enterprise facing intensified competition from rivals like Anthropic's Claude. Business customers offer clearer revenue models, seeking productivity tools and AI agents rather than experimental consumer features.