Meta has launched a new creator payment program offering up to $9,000 to content creators who post on Facebook, marking the company's latest effort to compete with rivals like TikTok, Instagram, and YouTube for creator talent.
The three-month program represents Meta's strategic push to revitalize Facebook's creator ecosystem, which has seen talent migrate to other platforms in recent years. The initiative targets eligible creators who can qualify for the maximum payout through consistent posting and engagement.