The explosive growth of AI-generated writing online has leveled off, challenging predictions that human-created content would be swiftly overtaken. A new analysis from digital marketing agency Graphite.io reveals that the share of AI-generated news articles, blog posts, and listicles has remained near 50% for more than a year.
The plateau suggests that the feared takeover of the web by AI-written material has not come to pass—at least for now. Researchers have warned that if AI models begin training on mostly machine-generated content, the internet could devolve into a low-quality feedback loop.
UC Berkeley professor Dan Klein, who also serves as an AI model CTO, highlighted the stakes: "These models are smart because of all the information we put on the web that was created without these models. If we stop creating knowledge that is independent of these models, what's going to fuel that?"
The surge in AI-generated articles began shortly after OpenAI's ChatGPT launched in November 2022, peaking before stabilizing. The analysis drew on an average of three AI-detector tools sampling URLs from Common Crawl.
For now, the plateau offers a breather for publishers and writers. But the equilibrium remains fragile: a single shift in AI model capabilities or adoption patterns could reignite the upward trend.