The DeepTech startup is building infrastructure to help brands sell directly within AI agents like ChatGPT and Claude.
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Lemrock, a Paris-based DeepTech startup, has raised €6 million ($7 million) to build infrastructure for agentic commerce — enabling brands to sell products directly within AI agents like ChatGPT and Claude. The funding will accelerate deployment of its commerce platform that integrates with conversational AI systems.
The round was led by early-stage VC fund Galion.exe, with participation from Jean-Baptiste Rudelle, founder of ad-tech giant Criteo, who joined the fund's investment committee. The deal represents one of the larger European rounds focused specifically on AI-powered commerce infrastructure.
Lemrock is targeting the emerging market where consumers increasingly discover and purchase products through AI conversations rather than traditional e-commerce websites. As AI agents become more sophisticated at understanding context and making recommendations, brands need new infrastructure to facilitate transactions within these platforms. The space is nascent but growing rapidly as companies like OpenAI and Anthropic expand their agents' capabilities.
This funding signals growing investor confidence in "agentic commerce" — the idea that AI agents will become primary shopping interfaces. The trend reflects a broader shift toward conversational commerce, where purchasing decisions happen within chat interfaces rather than traditional browsing experiences. Success will depend on consumer adoption and AI platforms' willingness to integrate commerce features.