Real estate professionals are being advised to shift their social media strategy from chasing views and likes to creating content that generates actual leads. According to Listing Leads' Jimmy Mackin, the focus should be on posts that drive business results rather than vanity metrics.
The guidance comes as real estate agents increasingly rely on digital marketing to reach potential clients in a competitive market. Social media platforms have become essential tools for property marketing and client acquisition, but many agents struggle to convert online engagement into actual business opportunities.