The sportsbook is providing a sign-up incentive for new users placing wagers on select NBA and MLB games.
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DraftKings is launching a promotional offer for new users on Sunday, providing $300 in bonus bets. The incentive is tied to a customer's first $5 wager on specific NBA and MLB matchups. If that initial bet wins, the user receives the bonus credit.
The promotion targets games including the Detroit Pistons versus Orlando Magic and the San Antonio Spurs facing the Portland Trail Blazers in the NBA. It also applies to the MLB contest between the Philadelphia Phillies and Atlanta Braves.
To qualify, a new user must sign up with a specific promotional code and place a first bet of at least $5. The bonus bets are awarded as non-withdrawable site credit if the qualifying wager is successful. The offer appears designed to attract customers during a busy Sunday sports schedule.
Such sign-up bonuses are a common customer acquisition tactic in the competitive online sports betting market. The promotion could drive significant short-term betting volume on the featured games. However, the bonus funds come with standard wagering requirements and restrictions typical of the industry.
Analysts note these promotions are effective for user growth but represent a significant marketing cost for operators.
There is complete consensus as only one source (CBS Sports) is provided, and the brief appears to accurately summarize that single source without introducing contradictory information.
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