Google is not ruling out incorporating advertisements into its Gemini AI assistant, according to Nick Fox, the company's Senior Vice President of Knowledge and Information. Fox discussed how artificial intelligence is transforming Google's core advertising business model in a recent interview with WIRED.
The potential integration represents Google's broader strategy to monetize AI products while maintaining its dominant position in digital advertising. As AI-powered search and assistance tools reshape user interactions with information, tech giants are exploring new revenue models that balance user experience with commercial interests.